Corporate North America: If You're Going to Market Products to Parents, Do it Right

This advertorial webisode put out by an infant products manufacturer fails on so many levels that it is difficult to even know where to begin.

• It overlooks recent paediatric authority recommendations which state that young babies should sleep in the same room as their parents.
• It makes the new father look like a baffoon, insulting the intelligence of the new generation of fathers who are very hands-on and engaged.
• It disregards the recommendations of all leading health authorities that infants be breastfed. (I'm assuming it's infant formula rather than breastmilk that the new father is spilling all over the counter, inadvertently demonstrating that the company's own products are impossible to use. Very odd product pitch.)

Corporate North America, if you're going to market products to parents and create promotional products like webisodes, you need to be in touch with the world of parents. That means educating yourself about the recommendations being made by the most relevant health authorities and immersing yourself in parenting culture. If you don't know how to do this properly, pay for advice from people who do or turn down the baby products account. Otherwise you will offend and alienate parents, spread misinformation about your clients' brands, and spread misinformation about how parents are being encouraged to care for their infants. You risk doing real harm to parents and babies.